Nyra
Timeline:
Timeline:
Oct-Dec 2024
Oct-Dec 2024
My Role:
My Role:
UX researcher and UX/UI designer
UX researcher and UX/UI designer
Tools:
Tools:
Figma, Figjam, Adobe creative cloud
Figma, Figjam, Adobe creative cloud
Nyra
Nyra
THE PROBLEM
Women encounter obstacles in accessing resources needed to make informed decisions
Women encounter obstacles in accessing resources needed to make informed decisions
Many women experience issues accessing contraception and women’s healthcare services. Challenges arise from factors such as lack of information, social stigma, cost and physical constraints. As a result, they are vulnerable to misinformation, which affects their ability to make informed decisions.
The problem statement led me to establishing the following design questions:
Many women experience issues accessing contraception and women’s healthcare services. Challenges arise from factors such as lack of information, social stigma, cost and physical constraints. As a result, they are vulnerable to misinformation, which affects their ability to make informed decisions.
The problem statement led me to establishing the following design questions:
How might we help women make informed decisions regarding contraception?
How might we help women make informed decisions regarding contraception?
How might we help women make informed decisions regarding contraception?
How might we help women make informed decisions regarding contraception?
How might we help women make informed decisions regarding contraception?
How might we help women make informed decisions regarding contraception?
Solution
Solution
Personalized Experience
Personalized Experience
Personalized Experience
Personalized Experience
Personalized Experience
Receive custom birth control recommendations based on your quiz answers.
Daily insights and curated content based on your needs.
Receive custom birth control recommendations based on your quiz answers.
Daily insights and curated content based on your needs.
Receive custom birth control recommendations based on your quiz answers.
Daily insights and curated content based on your needs.
Receive custom birth control recommendations based on your quiz answers.
Daily insights and curated content based on your needs.
Receive custom birth control recommendations based on your quiz answers.
Daily insights and curated content based on your needs.
You’re not alone
You’re not alone
Community section where you can ask, read, and answer questions or experiences related to all aspects of women’s health.
Community section where you can ask, read, and answer questions or experiences related to all aspects of women’s health.
Learning section & accessibility
Learning section & accessibility
User-friendly space designed to educate you on a variety of topics.
Categories to filter content.
Accessible learning tailored to you—listen, customize, and understand with ease:
Convert to audio feature.
Option to change font size and theme.Option to look up the definition of difficult vocabulary
User-friendly space designed to educate you on a variety of topics.
Categories to filter content.
Accessible learning tailored to you—listen, customize, and understand with ease:
Convert to audio feature.
Option to change font size and theme.Option to look up the definition of difficult vocabulary
You’re not alone
Community section where you can ask, read, and answer questions or experiences related to all aspects of women’s health.
Learning section & accessibility
User-friendly space designed to educate you on a variety of topics.
Categories to filter content.
Accessible learning tailored to you—listen, customize, and understand with ease:
Convert to audio feature.
Option to change font size and theme.Option to look up the definition of difficult vocabulary
Research
Research
Before proposing a solution, my team prioritized conducting user research to validate our initial ideas, gain deeper insights into the problem space, and identify the key challenges potential users face in accessing birth control and healthcare services.
Therefore, after completing a literature review, we developed a research plan focused on qualitative methods, aiming to conduct 10 interviews with women that are currently using a form of birth control and women who were planning to start using it in the near future.
Before proposing a solution, my team prioritized conducting user research to validate our initial ideas, gain deeper insights into the problem space, and identify the key challenges potential users face in accessing birth control and healthcare services.
Therefore, after completing a literature review, we developed a research plan focused on qualitative methods, aiming to conduct 10 interviews with women that are currently using a form of birth control and women who were planning to start using it in the near future.
Key Findings
Key Findings
Need for Comprehensive and Accessible Education:
Need for Comprehensive and Accessible Education:
Participants want more transparency about side effects and long-term health impacts.
Participants often rely on social media for information, risking exposure to misinformation.
Participants want more transparency about side effects and long-term health impacts.
Participants often rely on social media for information, risking exposure to misinformation.
Women’s mental health is often overlooked.
Mental health and emotional side effects are often ignored and left out of the conversation when it comes to women’s health.
Most participants feel their needs and concerns are not being fully addressed.
Barriers like cost, time, and feeling dismissed limit healthcare access
Participants frequently delay or skip healthcare appointments due to financial constraints and time limitations.
Healthcare providers might dismiss the patient's concerns leading to insatisfaction and unanswered questions.
Stigma hinders open contraception discussions
Cultural and social stigmas contribute to discomfort when discussing contraception, particularly among younger individuals.
Women’s mental health is often overlooked.
Mental health and emotional side effects are often ignored and left out of the conversation when it comes to women’s health.
Most participants feel their needs and concerns are not being fully addressed.
Barriers like cost, time, and feeling dismissed limit healthcare access
Participants frequently delay or skip healthcare appointments due to financial constraints and time limitations.
Healthcare providers might dismiss the patient's concerns leading to insatisfaction and unanswered questions.
Stigma hinders open contraception discussions
Cultural and social stigmas contribute to discomfort when discussing contraception, particularly among younger individuals.
Journey Map
Journey Map
Once we gathered and analyzed the findings from our user research, I created a Journey Map to identify pain points and potential opportunities to include in our solution:
Once we gathered and analyzed the findings from our user research, I created a Journey Map to identify pain points and potential opportunities to include in our solution:
User Flow and Initial Sketches
User Flow and Initial Sketches
Drawing from our research findings, we proposed a solution: An app offering personalized women’s health and contraception guidance through curated content tailored to the user’s needs and a safe space for open discussion and questions.
With this in mind, I mapped out an user flow and then moved on to sketching a low-fidelity prototype:
USER FLOW
Drawing from our research findings, we proposed a solution: An app offering personalized women’s health and contraception guidance through curated content tailored to the user’s needs and a safe space for open discussion and questions.
With this in mind, I mapped out an user flow and then moved on to sketching a low-fidelity prototype:
USER FLOW
LOW FIDELITY WIREFRAMES
LOW FIDELITY WIREFRAMES
Mid-fidelity and usability testing
Mid-fidelity and usability testing
During the testing stage, I was more interested in getting insights on how users find information or interact with our quiz feature. However, I quickly realized that the layout of the homepage was causing confusion among participants, as they were unsure about what to select or where to navigate first.
HOME PAGE AND QUIZ
During the testing stage, I was more interested in getting insights on how users find information or interact with our quiz feature. However, I quickly realized that the layout of the homepage was causing confusion among participants, as they were unsure about what to select or where to navigate first.
HOME PAGE AND QUIZ
LEARN & COMMUNITY
LEARN & COMMUNITY
The Final Product
The Final Product
